Bounty
Bounty is a promotions company, pregnancy and parenting club. They give advice on pregnancy, child development and baby products. They provide a range of informational material, product samples and offer a free photo session in the maternity ward. Recently they created an online shop and contacted Promo International to develop their own line of changing bags for the launch of the boutique.
I have designed 3 bag options at different price points, currently available to purchase on their website.
Baby changing bags
Trend Analysis large research on all kind of baby product to identify the various styles present on the market extrapolate colours, materials, textures, shapes...
​
Retail Benchmark Compare the latest changing bags available in the UK market and repertory sizes, materials, features, accessories....
Market analysis
Shape researches
Everyday bags
Fashion bags
Unisex bags
Initial concepts
Bag specifications
Colours and patterns
Entry level bag
Mid level bag
Premium level bag
Shopping bag